Thursday, November 8, 2012

In the wake of Sandy

I know I haven't really written anything personal, yet, about all the tragedy, fallout, etc that has occurred since/from the hurricane...I just can't. I will. I want to. I just need to find the words. Those who know me personally know that it is a rare time when I don't have words, thoughts, and opinions to share....but bear with me. This is one of those times. All I can say is that I can't quantify tragedy. I feel sad, sorry, empathy, compassion, love, positivity, warm heartfelt thoughts, and a million other things for EVERYONE who was affected in any way shape or form from this devastation. Just remember that suffering is suffering, large or small and be kind and humane to your neighbors, friends, and strangers in this time of need and loss. Thanks for listening and reading. I will continue to post any updated info people might find pertinent regarding places to go, people to see, ways to help, who to help, where to help, where you can get help, something to do or something to eat. 

Below is a letter Bryan and Sam wrote. If you could just take a look it would be much appreciated. If you'd like to pass it on, even better. 


New Jersey Small Business:  Hurricane Sandy - No Retreat, No Surrender

We hope that you are all safe and well in the wake of Hurricane Sandy, and our hearts go out to all of you who were affected by the devastating storm, many who have been loyal customers to our small local shop.

As many of you know, we are Jersey Boys through and through. Our emotions are tied to every tragic story up and down the map of our great state that we love so dearly. I was brought up in North Jersey (Bergen County), Sam in South Jersey (Salem County) and we met as roommates in Central Jersey while attending Monmouth University. Our time in College along the Jersey Shore was a time and place in which our budding brotherhood connected our hearts to the beaches, places and friends where we called home for many years.

After graduating college in 1993, Sam and I traded in our books and flip flops to go into business together and most recently started Shades of Soho in 2009, a boutique lighting store where we make and design ALL of our own products…Everything is 100% Jersey Made!  
Most products can be customized without any additional charge.

Our operations and flow of sales have been greatly impacted by the storm leaving us bumped and bruised and feeling helpless in many ways. How do we keep our relatively new business going and provide for our families while also trying to help others who are clearly worse off at this time than we are?

For the remainder of this year we will be offering 10% off All of our in-house products and services as well as 10% off any items on our website
During this time we will be donating 5% of all sales to Hurricane Sandy New Jersey Relief Fund.

We are asking for you to share this post on your Facebook wall and/or Tweet out to all of your followers to help spread the word to those who are looking to create a look in their homes that is different than everyone else’s while making a difference in homes of the of the people who lost so much.

We thank you in advance for your time and support!

Revive – Rebuild – Recover!
Bryan and Sam

Once we made a promise we swore we’d always remember
No retreat, baby, no surrender
Blood brothers in a stormy night
With a vow to defend
No retreat, baby no surrender
            -Bruce Springsteen

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